The Insider Newsletter

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Market updates, pricing data, and mortgage rate coverage for Redding and Shasta County: every past issue of the Insider newsletter, in one place.

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Buyer GuideJune 19, 2026

Buyers in Shasta County Are Not in a Hurry. Here Is Why That Matters

In 2021, buyers competed. In 2026, they compare. That one change explains almost everything about where this market is right now.

Buyer GuideJune 12, 2026

Two markets, one county, very different results

More than half of listings in one Redding price band failed to sell over the last six months.

Market UpdateMay 22, 2026

There's a $70,000 Gap Between What Sellers Are Asking and What's Selling

The data from Shasta County this spring is telling a clear story. Most sellers haven't heard it yet.

Seller GuideApril 24, 2026

Rental Reality: What’s Actually Happening in the Redding Rental Market

More homeowners are considering becoming landlords. Here’s what the rental market in Redding actually looks like right now

Buyer GuideFebruary 23, 2026

The Headlines Sound Scary. The Redding Numbers Tell a More Interesting Story

Before you talk yourself out of making a move, here's what the data actually says about Shasta County right now.

MortgageJanuary 22, 2026

Why Waiting for the Market to Feel Normal Can Quietly Cost Sellers

Just as rates appeared to be stabilizing, global events disrupted the trend. It highlights how fragile progress can be, and why waiting for certainty can be harder than it seems.

Seller GuideJanuary 10, 2026

The $40,000 Lesson Most Sellers Learn Too Late

A simple pricing decision quietly cost this seller far more than expected.

Seller GuideJanuary 9, 2026

This Is Not Another COVID Housing Moment

Why this move won’t repeat 2020

MortgageDecember 29, 2025

Mortgage Rates in 2026 - What the Data Says Right Now

Mortgage rates stayed elevated through 2025. Many buyers and sellers waited for relief. The newest forecasts point to stability instead of decline.

Seller GuideDecember 5, 2025

Everyone’s Waiting. Here’s What That Means for Buyers and Sellers in Redding

Everyone’s pausing right now — but that pause is shifting leverage in surprising ways.

Market UpdateNovember 10, 2025

Is Your Home Still Worth What It Was a Few Years Ago?

What if your home hasn’t lost value... it’s just being measured differently?

MortgageNovember 1, 2025

Mortgage Market Update — October 2025

Despite the Fed cutting rates this week, mortgage rates rose sharply. Let's break down what happened and what it means for the housing market.

Market UpdateOctober 29, 2025

Redding Housing Market Update – October 2025

Prices are steadying, not crashing — and buyers may finally have some breathing room. Here’s what the latest data says about home values, rates, affordability, and what to expect heading into winter.

Buyer GuideSeptember 19, 2025

Mortgage Rates: Why They Jumped After the Fed Cut

If you’re scratching your head wondering why mortgage rates rose right after the Fed announced a rate cut — you’re not alone. Most people assume Fed cuts = cheaper mortgages. But here’s the reality: